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iPhone’s missing task sync: TaskData

Posted by onlydarksets on September 24, 2008

Just released:

TaskData – over the air synchronization of Exchange tasks for your iPhone has launched and available in the iTunes store.

Seems a little pricey to me, but that may just be my reluctance to pay anything for functionality that should be built-in.  It’s better than multi-step synciTunes link ($12.99).

UPDATE: To be clear, I think the entire Task app genre is priced incorrectly, not just TaskData.  I did not mean to single out this app.

4 Responses to “iPhone’s missing task sync: TaskData”

  1. […] tasks/todos with the iPhone 28 08 2008 UPDATE: A new entry syncs directly with […]

  2. Hi, thanks for the iTunes link to TaskData!

    Some have said it seems pricey at 12.99, however you have to keep in mind the level of support I offer for the various Exchange versions/configurations for many of the business users that require this functionality.

    Also one should consider the alternatives that require third party Outlook plugins, or accounts with random websites who may charge in the future. One of our competitors who advertises “Outlook sync” is charging 9.99 per year!

    So I feel that 12.99 for all future updates and unlimited support is a great deal. Thanks again for the link, and great blog!

    Phillip Zedalis

  3. Thanks for your comments!

    I should clarify my thoughts on the Task/Todo app genre (and I will update the post). I didn’t mean to imply only your product was overpriced – I think almost every Task app is overpriced.

    I strongly believe that Task synchronization should be handled by ActiveSync – it’s built into the ActiveSync specification, and Windows Mobile has no trouble doing it. There’s no technical barrier, so this is a business decision by Apple that baffles me, especially since they want to make inroads into the enterprise.

    However, wishes are most certainly not horses, so that leaves us with no in-built Task support. Within the myriad of add-on Task apps out there, I see four classes of products:
    1. Those that sync with nothing.
    2. Those that sync with the cloud.
    3. Those that sync with Outlook (desktop client).
    4. Those that sync with Exchange.

    Ideally, the leader should set pricing for everyone. In this case, I would consider that to be the best products in the fourth category (of which there is currently one – TaskData). However, pricing was set by the earliest products, which were in the first category. There’s nothing wrong with that, but I think it has artificially raised the prices for all of the Task apps.

    The first category (see about 200 apps) is worth no more than $1.99. I don’t care how many bells and whistles it has – if the data is stuck on the phone, the app is of marginal use.

    The second category (see Appigo’s Todo) should be priced at $4.99. The power is not in the app – it’s in the cloud. The fact that a different third-party app (would that be “fourth-party”?) allows you to sync to Outlook (which can then sync to Exchange) isn’t a huge justification for its current pricing – for example, what if ToodledoSync ceases being developed?

    The third category (see KeyTasks) should be priced at $6.99. Again, the power is in Outlook, and I think a premium is warranted for one-step syncing to your enterprise calendaring/messaging system (OK, it’s really two-step, since Outlook has to sync with Exchange, but that’s a zero cost process).

    The fourth category (see, of course, TaskData) should be priced at $9.99. Here, the power is in the app – true one step syncing with Exchange.

    So, that leaves you with two options:
    1. Accept the current pricing levels, take your premium, and make fewer sales.
    2. Price appropriately, increase sales, and force everyone else to adjust their pricing.

    I don’t know the right answer – without access to sales data, it’s not possible to say which is correct, and even then it’s just forecasting. Long term, though, it’s usually option #2. I’m not saying you’ll double sales, but the increase in sales should offset the price difference (and then some). Of course, this is only an academic exercise for me – it’s your product.

  4. […] Problem with Pricing for Task apps on the iPhone 3 10 2008 I made a comment about TaskData (an app that syncs tasks directly with Exchange) being overpriced, and the […]

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